Expert SEO Services at SEO Innovation™

Our SEO services are structured into several processes and techniques. Each process is designed by our experts after extensive research on search engine behavior and experience in the SEO industry. The option to add-on modular services mentioned below will help you customize the SEO road map based on your campaign objectives. Our Full Featured SEO program covers the following processes and techniques –

10 Milestones to get top 10 Search Engine Ranking !!!

1. Study of website to be optimized  

A very detailed study about the website to be optimized is essentially the initial step towards optimization.  Website analysis/evaluation is the continuous process of identifying, understanding, and adapting outstanding practices against recognized industry leaders to help your website improve its performance. This process shall ensure that we get the right start by various analysis we implement to attain top search engine rankings. During this process your website shall be closely observed and analyzed by our experts and we will analyze your position in the domain area you specialize. We will also make a detailed study on the existing market as well as the major online players.
For instance, if we are optimizing for a tour company in London, we need to undertake an intensive research on websites of other tour companies in London as well as about London and UK.
Positions in the search engines may not be the best in the industry. At the same time, the best ones may never get to the top. What matters here is how effectively you optimize it.  
 

2.  Identification of keywords

Careful research into keyword phrases is an essential step towards a successful SEO campaign. Our optimization process will yield no results if the proper keyword phrases are not targeted. The question is how do we know what phrases people use when they search for information online? This is where "keyword research" tools come into picture. We use Suggestion Tools to get the best possible and most frequently used keyword phrases for your website.

The art of searching the right keywords calls for both expertise in the field of your product or service and in search engine optimization. We work in complete consultation with you to ensure that the selected keywords are really the best of the lot. In your field, there can be numerous keywords, which people use to search, that you may not have even thought of. We always make sure that we consider all the related keywords, through the keyword suggestion tools and then go for those with the maximum search count. 

For example, for driving traffic to a hotel in New York, you may only think of the keywords `Hotel’ and New York’. But, a search through the keyword suggestion tool can reveal a lot of other associated keywords like `Cheap Accommodation New York’, ‘Budget stay in New York’,   etc. 

After the initial keyword analysis, our team of SEO experts will collect all such keywords which we consider will match your business requirements and send you a complete report of the same for your final confirmation on the keywords. You will then have to select and send the best keywords in the order of importance and send us the same so that we optimize the pages according to those keywords to attain maximum results. 


3. SEO Copywriting

Once the keywords have been identified, the next step is to re- write or write the content of the website in a style which is Search Engine friendly. To make the literature search engine friendly, we need to focus our content on the keywords provided. Since search engines not only consider meta tags, but also text from the body of the page for any search query, it is very important to have some text on the body of the page, which has some keywords evenly scattered on the page.

It is a common notion that repeating the keywords a number of times can fetch you a top ranking. Wrong! Apart from not fetching you a good ranking, it can even bring in monotony and drive away the existing traffic!
A good and experienced SEO copywriter will avoid stuffing of keywords. Search engines usually consider stuffing of keywords as spamming. It is also very unprofessional to bluntly list out the keywords at the bottom of the page. Apart from being considered as spam, it would also create a bad impression among the website readers. Providing hidden text is yet another unhealthy practice.
Our SEO experts shall review the content of your website, including each and every page. This factor has a great significance in placing your website in search engines. We shall ensure that the content we change will be search engine friendly retaining its original meaning. Prior permissions will be duly taken by our search engine optimizers before implementing any major text change.


4. HTML Coding

HTML Code Refining is a process where we analyze and review the code for all your web pages and simultaneously fix all the errors. During this process we will remove all the unwanted codes considered to be spam. We manually fine tune each web page and remove redundant html codes, which are automatically created during the time of design. Few of the sites designed using Front Page or other tools leave behind a lot of junk codes for search engines, which dilutes the keyword density, which is an important factor when it comes to ranking. We therefore use Macromedia Dream weaver considered to be the best website designing tool which gives a clear and structured code, making it very easy for anybody to understand. 

Developing meta tags is one of the most important and difficult task in the entire SEO process. Based on the ongoing analysis and keywords our SEO experts shall form an optimal class of meta tags combining <title>, considered to be the most important tag as far as search engine ranking is concerned, <description> and <keyword>. There are quite a few other tags which are not as important as these three mentioned above. Our SEOs ensure that these three tags are developed to the best to ensure most of your primary keywords are covered for your home page. All search engines give primary importance to the title of the website. So formulating a very brief yet complete title is essential to get a good ranking. This process will continue, where we develop meta tags for each web page on your site concentrating on each product or service that is described on the page, thus covering a wide array of keywords.

5. On-page optimization     

We provide the SEO friendly content retaining the website’s original web design. ll the golden rules of Search Engine Optimization come into application here. Image optimization is also an important element of on- page optimization. Image Optimization is one of the main element in today's SEO process which most of them tend to neglect. Even today there are people using Internet on Dial Up and a website with too heavy images would take long time to download. Surprisingly, there is research that shows internet users tend to close the browser if it takes more than 10 seconds to load the entire page on the browser. From search engine perspective, downloading time is a factor which is now considered in their ranking algorithms. Hence, our SEO experts will optimize each image on your website to reduce its size, yet retaining its quality and resolution to ensure that the pages load quickly. A good practice in image optimization is to include ALT Tags. ALT tags along with keywords can also help you achieve good ranking. 

ALT tags also make your site more accessible to visually impaired people using text readers. Even if your Website is content rich, the alt tags allow you to reinforce what is highly important, the key terms, within the content.  

The overall impact of using ALT tags, in terms of search engine optimization, is low. As they have become abused by webmasters who fill alt tags with streams of keywords, the major search engines have lowered the importance of ALT tags in their algorithms. However, ALT tags are a required element for standards-based HTML coding. Every image must have an ALT tag, and each ALT tag must be properly implemented.  

After all the hard work you come to know that your dynamic site (database driven) is still not ready to be exposed to the search engines. There are lot of search engine spiders which still do not recognize (or read) the dynamic sites as compared to the static html sites. Anything beyond the question mark (?), which commonly occurs in all the dynamic pages turn out to be aliens for these search engine spiders. There is nothing to worry about this situation. There are so many dynamic sites on the internet making good money and of course, you too can start making. We shall provide you with a feasible solution for such a site retaining its originality and working within the SEO standards.

It is very helpful to have keywords in the names of the files. If your Website is dealing with tour packages, it is better that your profile page has the file name `tour- operators.htm’ rather than aboutus.htm., as  the former name would be more descriptive and targeted at the keywords. A search engine friendly site navigation or internal link structure should be present to reach through all the pages easily. perfect to ensure.


6. Developing Optimized Pages

Since it would be difficult to target more than a limited number of keywords for the existing site (usually home page) we will develop Content Based Optimized Pages which are keyword rich pages designing to specifically meet the search engine criteria for that particular keyword phrase for which we are targeting. This page shall then be submitted to various search engines to be indexed thus attaining great results for your targeted keywords. 
 

7. Search Engine Submissions & Directory Submissions

Our SEO's shall categorize your website and submit manually each page of your site to various search engines like Google, Altavista (manual submission), AOL and directories like DMOZ (Netscape) etc. Our manual submissions which goes on monthly we will ensure that your website will stay there on the search engine indices consistently.
 

8. Link Building

RECIPROCAL LINK BUILDING : The most important aspect in today's search engine ranking algorithm is the advent of link popularity. Search engines are always developing ways to make their results more relevant. In the last couple of years, links have become increasingly more important to the engines because they see links as an endorsement of your site by other websites.
This process will setup the complete link categories, link pages and configure the same with your server so that the pages reside on your server. We then request links from high quality sites (Google Page Rank 4 and greater) which are relevant or complimentary to your website for reciprocal links. This is an ongoing process which involves communication and daily maintenance.

NON-RECIPROCAL LINK BUILDING : We have our network of sites which have Google Page Rank greater than 4. We place your site's link on these web pages without providing a reciprocal link. The network of sites are our client sites and sites owned by us. During this process we will let you know the sites with whom your site is being linked for your reference.


9. Post Optimization Analysis

RANKING REPORTS : After the successful completion of our SEO Campaign, we shall send you the first ranking report which displays your top keywords and the rankings for them on each of the search engines. This ranking report will be sent to you on a monthly basis for no additional cost.

SUBMISSION REPORTS : After we execute our manual submissions, we shall send you a report of the same for your kind reference. These submission reports which depict the manual submissions of each page of your website will be sent to you on a monthly basis for no additional cost.

TRAFFIC REPORTS : Apart from the ranking reports and submissions reports we will also be sending you the complete traffic report which depicts various type of results related to the type of visitors arriving your site, number of visitors at each hour, demographic oriented reports, bandwidth report, search engine traffic and much more.

LOG FILE REPORTS : Getting traffic to your web site without analyzing it is like being blindfolded in a crowd. You hear voices, but you don't know which direction they are coming from or who they are. Without analyzing your web site traffic, it's difficult to improve your web site marketing. Hence, we use log files to analyze your traffic which helps us know from which direction they are coming. 

10. Re- optimization & Site Maintenance

Your ranking in the search engines will constantly fluctuate for a variety of reasons. New sites are added and dropped from the index. We have to monitor your competition and note the changes which results in a new position for them. The search engines also frequently change their algorithm. The list goes on and on. Consequently, once you've achieved a high ranking we need to regularly monitor your position and 'tweak' your web pages if necessary. This process ensures that we fine tune your website for constant search engine rankings. We also re-optimize the web pages to meet the present search engine criteria.

Establishing and getting a good ranking is only a part of the dot com business. The next major chunk lies in maintaining it. This means making constant revisions so as to make sure that you don’t fall behind in the race. Another peril in Internet marketing happens when your competitor uses the same keywords as you have. Hence site maintenance is a must in web marketing.

Whether it is a software firm or a tourist agency, your aim of entering the realm of Internet marketing is the same- to drive in more traffic and increase your sales through effective web promotion strategies. So what’s the point in having different maintenance charges for different websites?

A thumb rule here is to start with simple keywords and then gradually progress on. Hence, you need to update your keywords frequently to make sure that you make advancements over the time

For instance, the most effective keywords for attracting your customers to your hotel in London would be to give the key phrase `Hotels in London’ than a more general one like `Hotels in UK’ initially. Once you have gained an initial position you can work out with more generic keywords.
 

Our search engine optimization packages are customized to fit your requirements and budget.

Ask for a free search engine optimization quote...